LEGO Just Joined Five Other Household Names Funding Olivia Rodrigo's Planned Parenthood Festival

Olivia Rodrigo's all-female music festival just raised twenty million dollars for Planned Parenthood and nine other groups.

LEGO used that same festival to market a toy line straight to nine-year-olds.

Five more household brands signed on for reasons parents were never told.

LEGO Sold an Olivia Rodrigo Collection to Nine Year Olds

LEGO put out five different Olivia Rodrigo building sets starting August 1.

The age range printed on the box: nine to fourteen.

That collection hit shelves the same month Rodrigo's Daisy Chain Fields festival sold out in thirty minutes and named Planned Parenthood and the Center for Reproductive Rights as its beneficiaries.

A nine-year-old does not know what Planned Parenthood does.

She knows LEGO, and she knows Olivia Rodrigo, and that is exactly the point.

Students for Life President Kristan Hawkins called the festival a project "designed to fund the deaths of the pop star's future fanbase."

Her organization sent students to Irvine, California, on August 29 to stand outside the gates and tell every young woman walking in where her ticket money was headed.

These protests have gone wrong before, and Students for Life still made the drive to Irvine.

Nobody made them go.

They went because the alternative was letting a toy aisle become the abortion industry's newest recruiting table.

Daisy Chain Fields Sponsors Include Verizon Etsy Depop Taco Bell and Athleta

LEGO was not alone.

When the festival sold out in half an hour, Verizon pushed tickets directly onto customers' phones through its Verizon Shine rewards program, reaching close to 147 million wireless accounts.

Etsy's 86 million active buyers were the only ones who could get Rodrigo's festival merchandise, a line she co-designed with ten female entrepreneurs, and every sale routed money back into the festival's fund.

Depop, which Etsy owns, ran a separate five-day sweepstakes tied to the festival.

Taco Bell pushed the promotion out to more than 40 million weekly customers, and did it from its own backyard, since company headquarters sit in Irvine.

Athleta closes out the sponsor list, marketing itself around "advancing women and girls" even as its dollars fund an organization that ends the lives of preborn girls, hundreds of thousands of them, every year.

"If Rodrigo's Daisy Chain Fields Music Festival was really pro-woman like it claims, it would offer support and resources to preborn girls and their mothers, not fund the industry that routinely costs both their lives," Hawkins said.

Nobody forced LEGO, Verizon, Etsy, Depop, Taco Bell, or Athleta into this; every one of them opted in.

By the time the festival wrapped, Melinda French Gates had doubled the ten million dollars already raised, pushing the total to twenty million dollars for Planned Parenthood and nine other groups.

This Is How the Abortion Industry Recruits the Next Generation

Planned Parenthood has run this play before.

Back in 2019, the group rounded up roughly 136 musicians for its Bans Off My Body campaign and bought a Billboard ad to show them off.

The strategy has not changed since 2016 – find famous faces, attach them to the cause, and let the fans do the rest.

What changed at Daisy Chain Fields is the age of the fans.

A celebrity petition aimed at millennials is one thing.

A LEGO set aimed at a nine-year-old's birthday list is another.

Students for Life is not backing down just because the math looks bad.

Hawkins puts the number at roughly one in five: that is how many pro-abortion students flip their position after a single real conversation with her group.

Her organization now runs chapters on more than 1,700 campuses nationwide, and Hawkins says that reach is exactly why this fight belongs outside the festival gates, before students ever set foot on a campus.

A sold-out crowd and six corporate backers gave Students for Life every excuse to stay home.

Students for Life showed up anyway, and they are betting the next generation is not as sold as LEGO, Verizon, and Taco Bell think.

Sources:

• Students for Life of America, "Students for Life of America to Protest Olivia Rodrigo's Music Festival," Students for Life, August 29, 2026.
• Breitbart News, "Olivia Rodrigo's All-Women Music Festival Raises $20 Million for Planned Parenthood and Other Left-Wing Orgs," Breitbart, August 31, 2026.
• Katie Yoder, "Planned Parenthood's 136 Celebrity Supporters Alienate Americans," Townhall, August 27, 2019.