A plane pulled a banner reading Abortion Pills by Mail over the Kentucky State Fair last week.
Kentucky's attorney general says the group behind it broke the law flying over hundreds of thousands of fairgoers, including kids.
The woman behind that banner used to work inside the Biden White House.
How a Biden Campaign Staffer Built Mayday Health's Abortion Pill Ad Machine
Kentucky Right to Life posted the photo Saturday: the banner read "Abortion Pills by Mail. Mayday Health."
The fair draws more than 600,000 visitors every year, and school groups are among them.
"Mayday Health is back at it – flying their abortion pushing-pill-propaganda over Kentucky," said Addia Wuchner, executive director of Kentucky Right to Life.
"Kentuckians deserve better than out-of-state activists pushing dangerous abortion drugs into our Commonwealth," she said.
Mayday Health did not appear out of nowhere.
Liv Raisner co-founded the group in May 2022, days after someone leaked the Supreme Court's draft opinion overturning Roe v. Wade.
Before Mayday Health, Raisner ran digital strategy for Biden's 2020 campaign, then followed him through the transition and into the West Wing.
Sam Koppelman, a speechwriter who has worked for Democratic politicians, and Nathaniel Horwitz, a healthcare entrepreneur, helped her build it.
Mayday Health launched on June 24, 2022, the same day Roe fell.
The plan was simple: buy ads in every state that bans the abortion pill, and tell people how to order it by mail anyway.
Coleman Calls the Kentucky State Fair Banner Illegal Abortion Pill Advertising
This was not Mayday Health's first stunt in front of a captive crowd.
In June, the group flew a nearly identical banner over the U.S. Open golf tournament in New York.
Kentucky has seen this exact group before, too.
In January, Attorney General Russell Coleman opened an investigation after Mayday Health's ads turned up at gas stations in Christian, Logan, and Simpson counties.
Kentucky's HB 3, passed in 2022, makes it illegal to mail or deliver abortion-inducing drugs inside the state.
Coleman also invoked the state's Consumer Protection Act, which bars deceptive or misleading communications with Kentuckians.
Kentucky's own numbers show why he is alarmed.
Reported abortions in the state climbed from 950 in 2023 to 2,970 in 2024, even under one of the strictest bans in the country.
"Out of state activist groups who are targeting the vulnerable here should be on notice: keep your illegal pills out of our commonwealth or face the full weight of the Attorney General's Office," Coleman said in January.
On August 29, Coleman posted on X that the fair banner was more of the same.
"It appears abortion activists are flying over Louisville advertising illegal drugs," he wrote.
"They are breaking the law. Since January, our Office has been investigating mail order abortion pills. We will not tolerate this illegal danger."
Raisner was unmoved.
"We want everyone to know that safe, effective abortion medication exists," she told Kentucky Today.
She added that Mayday wanted "to step outside the digital fight altogether and reach people with facts the old-fashioned, analog way."
Mayday Health's First Amendment Win in South Dakota Looms Over Kentucky
Kentucky is not the only state where Mayday Health has run into trouble, and its record in court should worry anyone counting on the law alone to stop it.
Mayday sued South Dakota this year after lawmakers there banned its gas station ads, and a federal judge sided with the group on First Amendment grounds.
That is the same First Amendment argument Mayday will almost certainly raise if Coleman's office ever tries to shut it down in Kentucky.
Kentucky lawmakers already tried to close that gap once.
A bill that would have made it a crime to mail, distribute, or traffic the abortion pill inside the state failed to advance earlier this year.
State Rep. TJ Roberts wants to bring it back.
"I hope that Plan C and Mayday are among the first people indicted under a bill to ban the importation of the abortion pill," Roberts said.
A woman who panics after seeing that banner does not have to mail away for a pill from a stranger in New York.
Little Way Pregnancy Resource Center sits a few miles from the fairgrounds in Louisville, offering free pregnancy tests, free ultrasounds, and real counseling on adoption, parenting, and abortion, in person, from people who actually live in Kentucky.
A former Biden White House staffer is not flying banners over a Kentucky fairground by accident.
Every gas station billboard and every plane overhead is a calculated bet that no prosecutor will actually stop her.
Coleman is betting otherwise, and the next legislative session will decide who is right.
Sources:
- Bridget Sielicki, "AG Responds After Group Flies Abortion Pill Banner Over Kentucky State Fair," Live Action News, September 2026.
- "Abortion Radicals Under Investigation for Plane Stunt Advertising Illegal Abortion Pill," The Daily Wire, August 2026.
- Live Action News, "Kentucky AG to Investigate Abortion Pill Ads Running at Gas Stations," January 2026.
- Live Action News, "Mayday Health Targets Attendees at US Open With Abortion Pill Ad," June 2026.
- InfluenceWatch, "Mayday Health," Capital Research Center.
- Students for Life Action, "MayDay Health Tells Kids at Kentucky State Fair to Get Deadly Abortion Pills," September 2026.
- Russell Coleman (@kyoag), X post, August 29, 2026.
- Little Way Pregnancy Resource Center, "Services," LittleWay.org, accessed September 2026.
